Markting Essay Example | Topics and Well Written Essays - 3000 words - 1

Markting - Essay Example For example, while considering an automobile company, the customers have a number of different demands, like speed, performance, roominess, while others have demand pertaining to the looks, safety, economy and also the engine power. Thus, the needs are different for different customers and a company cannot accommodate all the demands into one product. There have been various studies that have been conducted and these show that companies which choose one group of customers over another tend to be more successful. Segmentation is not a simple decision and in a number of cases it requires the companies to take extremely tough choices. Taking the example of WM Soft Drinks company, there are a number of variables that are related which need to be considered before segmenting the customers, these include factors like, a) preference in tastes vs. the number of calories, b) preference in the tastes, i.e. cola or non cola, c) price Sensitivity and d) or even heavy versus light customers. Targeting: The next step that needs to taken is targeting. This is where the companies target one or more segments. The choice of the target markets is based on a number of factors. This includes analyzing the existing segments that are catered to by other manufacturers. In this case it would be best to choose the segments that are catered to by smaller companies and local soft drink companies. This will provide WM Company with a fair idea of the target market based on which the company can move forward and start targeting customers and build strategic plans based on this. Positioning: This involves the implementation of the previous section, i.e. Targeting. One of the best examples of this is of Apple Computers. The company has created a brand image for itself by high number of advertisements. It has positioned itself in the markets as computers for ‘non geeks’. Similarly if the WM soft drinks need to position their own products of ‘First – Fruits’ it

ITA evaluation report Essay Example | Topics and Well Written Essays - 2000 words

ITA evaluation report - Essay Example The views in MVC can be nested. For instance, a control panel of buttons can be implemented as a complex view containing nested button views. The user interface for an object inspector can have nested views that may be reused in a debugger. MVC offers support to nested views that have the Composite View class, a subclass of View. Objects in the Composite View perform as View objects; a composite view can be applied where a view can be used, but it also has the ability to contain and manage nested views. The user can take this as a design that lets them treat a composite view just like we treat one of its components. But the design is used to a more general problem, which occurs whenever we want to group objects and treat the group like an individual object (Bucanek 2009, p.256). This more general design is described by the Composite design pattern. It lets the user create a class hierarchy in which some subclasses define simple objects like Button and other classes define composite o bjects Composite View that groups the simple objects into more complex objects. MVC also allows the user to change the way a view reacts to user input without changing its visual presentation. The user might want to change the way it responds to the keyboard, or set it to use command keys in place of the normal pop-up menu or vice versa. MVC encapsulates the response mechanism in an object known as the Controller object. There is a chain of commands of controllers, so a user can create a new controller as a variation on an existing one. An occurrence of a Controller subclass is used by a View to implement a particular response strategy; to implement another dissimilar strategy; the user has to replace the occurrence with a diverse type of controller. It is also possible to change a controller of a view at run-time to let the view change the

Accounting 201 Final Study Guide Essay Example for Free

Accounting 201 Final Study Guide Essay When are expenses recognized? Name the accounting concepts that answer these questions. What are the four financial statements? What is the purpose for each? Does each report for a period of time or for a point in time? Be able to calculate the change in stockholders’ equity for a period based on information contained in the retained earnings statement. What is GAAP? Who is the body currently responsible for establishing GAAP? What governmental agency has oversight authority over the accounting profession? What is an audit? What is the purpose of an independent audit? Who can perform an audit? What is the sequence of the accounting cycle? Define the following terms related to the accounting cycle: -chart of accounts -journal -ledger -trial balance -adjusting entries -adjusted trial balance -closing entries -post-closing trial balance -posting -journal entry -debit -credit -t-account Be familiar with account classification. What are the five major categories of accounts? What is a contra account? Be able to analyze transactions using the debit/credit rules. What is a compound journal entry? How is an account’s balance determined? What is meant by the term normal balance? Be able to calculate an account balance. When are adjusting entries prepared? Why are they necessary? What are some rules that apply to all adjustments? Review the handout you were give regarding adjusting entries. What do the following accounting concepts mean? -going concern -cost-benefit -materiality -consistency -revenue recognition/realization -matching Which of the accounting concepts listed above form the basis for accrual basis accounting? What are the three closing entries? What is the purpose of closing entries? What is the format for a bank reconciliation? Which reconciling items require that a journal entry be made to recognize them? Be aware of the formulas to calculate some of the commonly used financial ratios, including: -current ratio -working capital -quick ratio How are the following items calculated? -net sales -cost of goods sold What is the difference between a periodic inventory system and a perpetual inventory system? What are internal control procedures? What are the four primary reasons for establishing internal controls? What are some common examples of internal control procedures? Define the following terms with regard to notes receivable/notes payable: -principal -interest -maturity date -maturity value Be able to calculate ending inventory and cost of goods sold under the following inventory cost allocation methods: -average costing -FIFO (first-in, first-out) -LIFO (last-in, first-out) Be able to define the following terms related to long term assets: cost -residual value/salvage value/trade-in value depreciable cost -book value -service life/useful life -depreciation -accumulated depreciation -depletion -amortization Be able to calculate depreciation using the following methods: -straight line -units of production -double declining balance How is the cost of a group/bundled purchase of assets allocated? What is the difference between the direct write off method and the allowance method of recognizing bad debts? Which one is p referred by GAAP? Why? Be able to define the following terms related to bonds payable: -bond indenture -debenture -secured bond coupon bond -registered bond -convertible bond -callable bond -term bond -serial bond -sinking fund When will a bond sell at a discount? At a premium? Be able to determine the issue price of a bond based on its market price quote. What are the rights of bondholders? Of common stockholders? Of preferred stockholders? Be able to define the following terms related to stock: -common stock -preferred stock -dividends in arrears -par value -treasury stock -dividend declaration date -date of record -dividend payment date -stock dividend -stock split -book value

Film Analysis: South of the Border

Film Analysis: South of the Border South of the border- Film Analysis Social media has been a great influencer in this present reality. This current generation has been depending so much on the social media to the extent of believing all the things they have been reporting. Recently, a certain new report of a local station about the ‘mysterious disease’ immediately got the attention of the people. The said province in which the disease was found is Pangasinan. After a few moments, a hashtag trended, people were tremendously scared concluding that a prediction was fulfilled. This is an example of how mass media has fed informations to its audiences. Later on, they found out that it was a skin disease which can be cured. Facebook, twitter and instagram are just some of the social networking sites that communicate news and most of the Filipinos are subscribed to them. Imagine how fast these news travel just by clicking the post or tweet button. That button has been an empowerment for an ordinary person to tell the world what is happening. Soc ial media, specifically, the current news programs are the source of our knowledge regarding the current economic status of our country, current social issues which affect our country and other aspects related to the Philippines. A primary reason why Filipinos are really into social media is that they want to be updated and be a part of the hot issues. The film â€Å"South of the Border† exhibits how the mass media influenced the minds of the people. At the start of the film, newscasters are telling the audiences that a certain dictator chews coca everyday. They were pronouncing it like cocoa and considered it as a joke. They said that the leader was a drug addict. Hugo Chavez is the president of Venezuela. He won the 1997 presidential race to a Ms. Universe, in the film the race was coined the Beauty and the Beast. Even though he was imprisoned, the Venezuelan people still believed and elected for him. He aims to fight against corruption and economic inequity. He did what he can to fulfill his promises to the people of Venezuela. However, the US government announced that they are concerned about Venezuela and controlled the media, mostly private media. A businessman in Venezuela is believed to be fit for the position. Chavez claimed that the US government has 3 motives. One of which is oil. Second and third are Saddam and I raq respectively. As shown in the film, Venezuela is the third largest supplier of petroleum. A coup for Chavez was formed. The media and other known printing press have been communicating false information about Chavez. Many people died due to numerous killings. Chavez was captured and imprisoned. A new leader is seated but it is believed that he is a puppet of the US government. The prices of oil and petroleum products, as described in the film, dramatically went down. Hugo Chavez went back to his position due to the insistent public demand of his supporters even the military. The newspapers, news stations and other well-known media companies apologized for the false statements they released. The director, also the narrator and interviewer, Oliver Stone visited other countries in the Latin America. He went to Bolivia and met the president, Evo Morales. Coca leaves is different from cocaine, contrary to what the US citizens believe. Coca will be a drug if it is mixed with other chemicals. Oliver Stone even chewed a few leaves of coca. This product of Bolivia is like a stimulant similar to caffeine. Next stop is Argentina with Cristina Kirchner. In Argentina, there have been five presidents who ruled in just two weeks. She is also the only female leader among the presidents of the Latin America. Her husband, Nestor Kirchner is the ex-president of the Argentina. She shared that unemployment and poverty in Argentina is spread all over the country. his husband also shared that Bush claims that war is the answer to revitalize the economy. Fernando Lugo in Paraguay was also interviewed by Stone. He is a bishop who entered the politics. Another country that he visited is Brazil. Lula da Silva is the president of Brazil. What he wants is for them to be treated equally. He shared that Argentina and Brazil have been trading in their own currency. He also told Stone that all their debts are paid off. The second to the last country Stone visited is the Cuba ruled by Raà ºl Castro. And last but certainly not the least, Ecuador. Like what Silva said, Rafael Correa also aspires for equality. He is worried about the military base of the US in Ecuador. It is quite amusing that a filmmaker would have the courage to do things like this. He aimed to let the people know what kind of leaders these people are. Who are they, really? Are they really dictators? Are our perceptions about them true? What is the current status of each government? Stone showed their point of views regarding the media perceptions about them. The film exposes several issues regarding the conflict between Bush and the Latin American presidents. Hugo Chavez is greatly emphasized on the film. Those presidents in the south are friends. Kirchner even showed a picture of them during an inauguration. This film basically emphasizes the media’s role to what happened to these countries and their presidents. Mass media has been showing and telling a lot of audiences about what is happening in these countries. Graber (2009) claimed that mass media are â€Å"powerful guardians† to people because Americans believe that media should inform them about the current h appenings in the government. During the coup of Chavez, mass media is the main influencer to the behavior of the Venezuelans. They have been feeding the people’s minds with false information about Chavez. The New York Times even apologized for their statement during the coup. Stone described these events as ‘deeply troubling’. At one point, the US government hosted the people involved in the coup, and then they were not involved in the coup. They also stated that there was a resignation not a coup. This, for me, is entirely confusing. The first issue introduced is about the use of drugs by Chavez. The reporters told the audiences how the â€Å"dictator† chewed coca leaves from Bolivia. They referred to him as a drug addict. This is a case in which the media showed how they communicated false information. As I have mentioned in the summary above, coca is just a stimulant like caffeine. They also called Morales as â€Å"Evil Morales† during news segments or frames. These informations are fed to the minds of people. Eventually, these affect the views of people. For the lack of decipher, people will believe what newscasters say, whether truth or not. Chavez in our country is somehow like our late president and now a mayor of Manila, Joseph Estrada. He captured the minds of the people in his presidency. With a slogan of ‘Erap para sa masa’, poor people developed the like for him. They loved him for being concern with the poor. He gave them hope. But after being impeached on the second People Power Revolution, he still won the mayoral election in Manila. Why is this happening? Are we even looking back in the past? I think these are because of our power to speak; the freedom we have empowers us to create our own version of the truth. But this is absurd; each and every one of us deserves and has the right to know the truth, the real truth. We need to decipher whether the media are telling the truth or they are hiding something from us. Another issue present in the film was about the global capitalism. As stated by Robinson (2008), â€Å"The US state is the key instrument of the global capitalist system reproducing, or seeking to reproduce, the global capitalist system and defend the interests of global capital over national capital, and over the globally repressed and exploited sectors and those that would oppose the global capital system† (p. 9). The price of petroleum in Venezuela is relatively high during the time of Chavez but went down after he was imprisoned. This is the primary motive why they hated Chavez. The Bush administration wanted the oil residue in Venezuela since it is a major source of some of their refineries. The lowering of prices in Venezuela will give way to global capitalists. They will import low prices for petroleum which is definitely good for them, obviously. Another controversy is in Bolivia wherein they prevent people from getting water from rain. The water prices are expensive a nd the monopoly of water is getting concerned about people getting water for free. These are just some of the examples of the growing capitalism in this world. We are surrounded with capitalists aiming for the betterment of their business, some, not considering the fact about poverty and other social issues. In the Philippines, Meralco and Maynilad are some examples of monopolists. Recently, there is an issue regarding the increase of prices in the power supply. Many people are complaining about the current increase. Capitalists’ main goal is to have profits and to increase their wealth. The president of Argentina, Kirchner also the former first lady, is the only female person interviewed among the Southern American continent. She claimed that women are always asked about their clothes, jewelries and other things but men are never asked about the same things. Well, media is one of the reasons why we have this notion about women. Sometimes, they show unrealistic and wrong view of women in the society. Women are always described and shown as fashionable, bossy, pushy and extravagant. Men are never like that. In sociology, this is a feminist view. In this certain part inequality arises. Another reason is that maybe because we live in a patriarchal type of community. This gender inequality must be put to a stop. As a woman, this inequality reflects the current perception of people on women. Social media and mass media itself is pervasive enough to affect and influenced the views of people regarding women and their function in the society. The president of Brazil told Stone in his interview that they were worthless; Americans are worthy same with the Europeans but not them. The Marxist view of Sociology shows that there are two classes the oppressed and the oppressor. In this case the oppressed is the Latin America. There is inequality between them. Lula just wants to be treated equally as the United States. There is a growing gap between the US government and the Latin American government. As I view the role of social media or mass media to influencing the views of people to the presidents of the South America, I wondered if the mass media in our country behaves like them. Are our local networks and print media controlled by our government? Are they somehow feeding us false statements regarding the social issues? Do they have biases on the social issues present in this country? These questions are running on my mind right now. According to Gitlin (2003), people are pressed to depend on media too much to bear with the change in this world. My fellow Filipinos are consistently watching news, listening to radio programs and opening their social networking sites accounts. Due to that, they are being updated every hour of the day. The media always create a notion about everything. This information is being fed to us and then creates a so-called truth. The media can also fool and confuse our minds just by showing us ads and commercials. We are now trapped in a world which is shaped by the media. And we are living in a world full of lies, though I am not saying that all that we know are lies. But generally speaking, the media has contributed a lot of benchmarks and notions in our world. They can manipulate our minds. You can fool some of the people all of the time or all of the people part of the time, but you cant fool all of the people all of the time. -Fidel Castro. References: Gitlin, T. (2003). The Whole World is Watching: Mass Media in the Making Unmaking of the New Left. California, United States of America: University of California Press. Graber, D. A. (2009). Mass Media and American Politics (8th ed.). United States of America: SAGE. (Original work published 1980). Haris III, W. E. (2010, October 6). South of the border documentary film review. Retrieved from http://axisoflogic.com/artman/publish/Article_61299.shtml Reuters (2007, October 28). Fidel Castro pokes fun at George W. Bush. Retrieved from http://www.reuters.com/article/2007/10/28/us-cuba-castro-idUSN2843263920071028 Robinson, W. (2008). Understanding global capitalism. The development round table series, 1-26.

The Progressive Era: Conflicting Viewpoints Essay -- Sociology History

The Progressive Era: Conflicting Viewpoints Works Cited Missing Two people witnessing the same event can have very different views on it depending on their information and perspective. The presentation of history also changes depending on the resources and prior prejudices and personal views of the historian. Four historian’s interpretations on the Progressive Era and Progressivism were reviewed to determine whether their arguments and use of evidence were sound. Also, the particular known views of the historian were occasionally taken into account. Each of these works has its own particular view on the Progressive Era and its importance in history. In The Age of Reform, Richard Hofstadter reviews both the Populist and Progressive movements from a psychological standpoint. He maintains that both were groups, Populist farmers and Progressive long- established wealthy professionals, known as mugwumps, both of which formerly had had much power and influence in the United States and were being overshadowed by the growing importance of cities and the nouveau riche, respectively. Hofstadter’s main arguments are taken from the novels, magazines, poetry, other literature, fiction and popular myths that abounded in the two groups. Hofstadter maintains that these two groups were created because the industrialization of the United States and the rise of cities and big business had resulted in a status revolution, and the Populist and Progressive movements were just attempts to retain and regain position by the farmers and mugwumps. Populism, however, was a rural movement, while Progressivism took Populism and turned it into a la rge, national movement. According to Hofstadter, the Populist movement was created mainly because... ... least believable. Although he does make some interesting psychological hypotheses, his contentions are not backed up by few solid facts, and rest almost entirely on a selective few pieces of literature, almost all of which show an extreme slant. Filene, who presents perhaps the more radical view of the progressive movement, the idea that the movement never in fact existed, uses sound evidence and statistics to support his arguments. Although he took perhaps the most radical stand on Progressivism, his arguments were the most persuasive, due to logical presentation and ample foundations on facts. Both McCormick and Baker focused on one aspect of Progressivism, McCormick on the corruption of government by private businesses, and Baker on the women’s movement. Both historians based their arguments on fact, and used rational reasoning to come to their conclusions.

Cyber-terrorism Essay -- cyber attacks, 2015

"It is now clear that cyber threat is one of the most serious economic and national security challenges we face as a nation," President Obama has said in one of his addresses to the nation. He would go on the say that "We know that cyber intruders have probed our electrical grid, and that in other countries cyber attacks have plunged entire cities into darkness." (Net Security.org, 2009) When the president of the United States puts this much emphasis into a subject it shows how important it is and how big of an impact it could have on the nation. The United States is very dependent on digital networks due to the fact that almost everything is controlled by computers. Terrorist organizations and hostile countries are aware of this and an attack on our networks could be crippling to our economy. It would bring the most powerful and influential nation to a standstill. This is why president Obama has expressed the need for increased security measures because a cyber war is a reality tha t could happen soon that we must be prepared for. When a person thinks of the different types of warfare they would probably think of the more common types seen in the past wars like guerilla warfare, chemical warfare, and biological warfare. But in the present day and age a new warfare has emerged. It is the cyber warfare. This type of warfare is when an outside power may chose to attack the network or power grid with means of harmful intent. An example of this can be seen when hackers released a series of cyber attacks on Brazil’s power grid and left cities and parts of the country powerless for up to a few days. In result to this, Brazil lost millions upon millions of dollars and its economy was at a standstill. An incident that happened to the United States that helped make the security of networks front and center was in 2007 when the theft of terabytes of information was taken from the Department of Defense, The Department of State, the Department of Commerce, and the Department of Energy and Nasa because of a breach in by a foreign power. This followed by another intrusion of the CENTCOM network which is used by the Department of Defense to relay information for actions in the wars America is currently in. This attack was believed to be a backdoor attack through corrupted memory sticks and thumbnail drives. Foreign powers that staged this attack were able to see and in... ...f the Center for Strategic and International Studies summed up the United States and its stance on cyber wars as this: "We have, at best, a few years to get our defenses in order, to build robustness and resiliency into networks and critical infrastructure, and to modernize our laws to allow for adequate security. Our current defenses are inadequate to repel the attacks of a sophisticated opponent. The United States is far more dependent on digital networks than its opponents and this asymmetric vulnerability means that the United States would come out worse in any cyber exchange." (Net Security.org, 2009) Works Cited cbsnews.com. (2009, November 8). Cyber War: Sabotaging the System. Retrieved February 11, 2010, from 60 Minutes: http://www.cbsnews.com/stories/2009/11/06/60minutes/main5555565.shtml Net Security.org. (2009, November 09). Cyber war is coming, the impact could be huge. Retrieved February 11, 2010, from Help Net Security: http://www.net-security.org/secworld.php?id=8484 Net Security.org. (2009, October 27). Serious cyber attacks on the horizon. Retrieved February 11, 2010, from Help Net Security: http://www.net-security.org/secworld.php?id=8439

A Modern Anachronism

Authors have their own unique style to develop different tones and themes, and there are countless ways each author conveys his or her theme in the story. Kurt Vonnegut is an esteemed author of many well-known novels. He is also known for his collection of short stories known as Welcome to the Monkey House. One of the short stories called â€Å"All the King's Horses† displays a perfect setting of suspense, and how the effects of war erode soldiers and their families. To do this, Vonnegut uses a satirical tone with hints of unusual playful expressions; by doing so, he lets readers know that many sacrifices are at times necessary in order to protect loved ones, just Vonnegut's character Pi Ying says, â€Å"a chess game can very rarely be won . . . without sacrifices. The theme is that people shouldn't rely on their own individual talents and social status to get themselves past obstacles in the path to their goal. Kurt Vonnegut creates his theme with the aid of the satirical tone in the story â€Å"All the King's Horses†. Vonnegut is implying that there needs to be a point where people use their own unique abilities to enhance what they do for a living. The reason Vonnegut used a game of chess, instead a game of checkers, is for the immense magnitude of possible choices a person can make in the game of life. Every person has his or hers own style, making it so each player in the Miguel 2 game of chess must learn quickly the style of the other person. This concept of adapting rapidly to the opponent is the basic theme Vonnegut clearly wants to convey in the story. Characters in Vonnegut's short stories have a unique role, especially in his story â€Å"All the King's Horses†. There are two main characters that develop the tone of sarcasm and cynicism. Colonel Kelly and Pi Ying are two leaders of their own respective groups armed to play a game of chess, which symbolizes two armies in battle. Although Pi Ying uses life-sized chess pieces, Colonel Kelly's family and the soldiers under his command must listen to the colonel's orders like pawns. Pi Ying's second in command is Major Barzov, who makes a point, † He'll learn to be a pawn yet . . . It's and Oriental skill Americans could do well to learn for the days ahead, eh? † (99). This quote adds a satirical tone as Kelly is continually losing soldiers literally. Vonnegut chose this tone because he wanted to criticize the lack of respect some people have towards international cultures or at least the misunderstanding. All the King's Horses† brings the concept of reality to the reader's attention. Vonnegut wants to make sure his readers of future generations don't take family and their prized possessions for granted. Work is a must as technology advances to engulf the â€Å"archaic† ways of doing tasks. But some tasks require the archaic work ethic in order to master the task such as in the classic game of chess. Like Colonel Kelly and Pi Ying, people must work efficiently to earn possessions and a loving family.